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Korean fine dining · Dosan-daero, Seoul

HAENGJU 행주

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A quiet Korean table.

A new fine-dining concept on Dosan-daero needed a site that read as restraint, not theatre. The brief: bilingual EN/KO, reservation-led, no chef portrait, and absolutely no pricing — let the room and the menu do the talking.

Editorial typography, fermented patience.

Single long-form page, two-column reservation strip, philosophy section anchored on jang and seasonal cadence. Type pairs an editorial Latin display with Korean serif for parity. No carousels, no parallax — calm pages reward calm restaurants.