Specialty roaster · Coastal CA

North Cardinal Coffee

Shipped 5dStatic · Edge

/showcase/north-cardinal

This is the actual live site, embedded. Click ‘Open live demo’ for the standalone view.

01 /Brief

Coffee from the people who grow it, roasted slowly on the coast.

A small specialty roaster needed a site that read like a back-of-bag story, not a startup. The brief: lead with sourcing relationships, treat subscriptions as a soft sell, give workshops their own home. Wholesale inquiries get one quiet line at the bottom — the people who need it know to look.

02 /Approach

Brand-first, anchor-led, slow-feeling.

Single long-form page with five anchor sections — featured coffees, sourcing, subscriptions, workshops, locations. Brown paper palette pulled from a Mexico Chiapas bag. No carousels, no parallax, no emoji — large editorial type and three honest photographs. The site reads at the same pace as a single-origin pour-over.